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    Home / Blog / Final Cut Pro

    We Bet Everything on FCP X – Here’s What Happened

    June 20, 2013 by Gabe

    FCPFutureUPDATE: Lively discussion going on in the comments. Click on the title of this blog post above to read/participate.

    Two years ago, I announced on this blog that we were betting our business on FCP X. Here’s what happened.

    But first, a quick bit of history.

    The Days of Dinosaurs – 2010

    In 2010, there were are a small handful of tiny companies making Master Templates for FCP 6/7. There was Sam at FinalCutProTemplates.com (now SquidFX), MotionVFX, Mark Spencer, and idustrial Revolution. CrumplePop’s innovation was to use the Master Templates architecture to make things that were more like general-purpose plugins. The problem was that Master Templates in FCP were often buggy and unpredictable. But they worked well enough to build a small business around, and soon it was so successful that Jed, the co-founder of CrumplePop, could stop eating pizza out of the dumpster (the one in back of Little Caesar’s on E. Lake St. in Minneapolis). It was starting to go well. Then FCP X shipped.

    FCP X Ships – 2011

    The day FCP X was released, we could barely believe what we were seeing. While everyone else was engaging in an embarrassing internet tantrum and calling it clever things like “iMovie Pro”, we were looking closely at the new Effects architecture. What we discovered there was eerie.

    It looked like Apple had carefully studied how we made products in FCP 6/7, and then created a ridiculously powerful tool set just for us. Even some of the terminology was the same as ours – for instance, calling the new tools “Effects” instead of “plugins” or “templates”. Within days, it was obvious that FCP X was a serious platform, an incredible gift to developers, and the future. We immediately started developing for FCP X exclusively. When CrumplePop announced this, people thought we were nuts and in some cases reacted with genuine indignation. As it turned out, we weren’t nuts.

    The Plugin Explosion – 2012

    In the two years since FCP X was introduced, there has been what FCP.co refers to as “The Plugin Explosion.” With a running start, and thanks to FCP X’s remarkable Effects architecture, we were able to ship a full suite of useful plugins for FCP X within a year of it shipping. To our amazement, sales of FCP X plugins were strong right away.

    The strength of the new platform was almost immediately obvious. While internet forums were busy bemoaning the fate of Apple’s supposedly once-great NLE, we were seeing a very different story in our sales stats. People were adopting FCP X – and quickly. Plugins for FCP X became our best-selling products almost overnight.

    Then a fascinating thing happened: A new crop of FCP X plugin developers emerged. Empowered by the excellent development tools Apple had made available in Motion 5, and inspired to a greater or lesser extent by CrumplePop, a bunch of new players jumped in. If imitation is the sincerest form of flattery, we were very flattered. Suddenly we were the old-timers.

    Today, just two short years after FCP X shipped, there is an entire plugin ecosystem around FCP X. This is to the enormous benefit of editors, and we are proud to have played a role in it. To my knowledge, it is unique among NLE platforms. It’s our hope that Apple continues to develop the Motion-based effects architecture in FCP X, to make more creative, more powerful plugins possible.

    Final Cut Amateur

    At the June 2013 WWDC keynote, Apple announced a new Mac Pro, and specifically called out support for video editors and FCP X. With that announcement, we can now officially conclude the “Is FCP X pro?” discussion. Are there features we’d like to see added to FCP X? For sure. But we now have good reason to believe they will happen.

    So Who Uses FCP X?

    Two years ago, I predicted that within a year, FCP X would be the platform used by most professional video editors. Is that true? It’s impossible to say, because “professional video editor” is a concept that is being redefined as I write this.

    We talk to a lot of FCP X users. They are a diverse group of editors who are difficult to make generalizations about. If I log into our order system and look at our most recent customers, here’s what I see (this is a real list – whoever bought one of our plugins and had a web site I could check out is listed here):

    – A Danish production company specializing in journalistic pieces

    – A major American newspaper and media group

    – A small American marketing firm

    – A small American producer of branding content

    – An American indie filmmaker

    – A graphic designer

    – A boutique Dutch mobile and creative agency

    – An award-winning freelance editor based in New York

    – An Italian record label

    – A small music marketing firm based in Nashville

    – A UK-based guitar retailer

    – A California-based maker of longboard skateboards

    – A mobile app developer

    – An American wedding videographer

    – An Australian singer-songwriter

    – A Canadian company specializing in social media advertising

    About 50% of our users are U.S.-based.

    The Future: Access to Tools

    The Whole Earth Catalog had a simple motto: “Access to Tools.” For us, this is the future– bringing increasingly powerful tools to the people on the above list. To this end, we’ve put together partnerships with Red Giant and Dale Grahn, and we have some big, exciting stuff in the works. In the spirit of FCP X, we plan to put previously inaccessible tools in as many hands as possible.

    Take a longer look at the above list, and you start to get a sense that the world of video editing is expanding and changing incredibly fast, and that FCP X is playing a big part in that. For those of us who work in this industry, it’s utter mayhem. Which is a big part of what makes it fun.

    Gabe Cheifetz, co-founder, CrumplePop
    gabe [at] crumplepop.com

    Filed Under: Featured Tagged With: apple, Development, Effects, FCP 6/7, FCPX, Final Cut Pro, Motion 5, Pluggins, Tools, WWDC

    Introducing CrumplePop Noir Moderne

    July 7, 2011 by Patrick

    Noir Moderne from CrumplePop on Vimeo.

    Take a look at our latest product: Noir Moderne.

    Noir Moderne features 19 stylish, dark effects, 3 transitions and 1 royalty free font for FCP 6, 7 and the recent FCP X. Simply dragging and dropping Noir Moderne onto your footage creates irregular pulses, strobes, optically captured vignettes and venetian patterns that deliver a look all it’s own.

    Noir Moderne was created with FCP X in mind and utilizes many of the new features in Apple’s latest non-linear editing software. For those using FCP 6 and 7, Noir Moderne is available as a set of 1920×1080 clips offered in both ProRes and h264. These clips work much like our recent product: CrumplePop Lumineux. Simply drag a clip over your footage and select composite mode. Check out each of the different looks over at our Preview Page.

    Here is some screen caps before and after using CrumplePop Noir Moderne:



    CrumplePop Noir Moderne is available here for $75.

    Filed Under: Using Crumplepop Tagged With: CrumplePop Noir Moderne, CrumplePop., Effects, FCP X, Final Cut Pro, Final Cut Pro X, New Product

    Quick Color Correction Tutorial

    May 10, 2011 by Patrick


    New to color correction? Here’s GeniusDV‘s quick guide to getting started with color correction in FCP.

    To see it in text check out their post at GeniusDV.

    Filed Under: How To Tagged With: Color Correction, FCP, Final Cut Pro, How To, Tutorial

    Introducing Lumineux

    April 26, 2011 by Patrick


    We have released our newest product CrumplePop Lumineux.

    Lumineux features easy to use light leaks for Final Cut Pro 6, 7 and the upcoming Final Cut Pro X. CrumplePop Lumineux works quickly and easily to add light leaks to any FCP project by simply dragging and dropping right inside of Final Cut Pro. You simply choose a clip, drag it to your time line, click overlay, render and you’re done – you’ve created your very own Holga-style light leak.

    You can choose from among 7GB of 57 different light leaks and transitions or mix and match to create your own. Each light leak is extremely high-quality, offered in both ProResLT and h.264. They are completely customizable also, allowing you change the colors and add additional effects.

    Check out screen shots of two different effects:
    Screen Shot 1
    Screen Shot 2

    CrumplePop Lumineux can be purchased from here for $69 (USD).

    Filed Under: Using Crumplepop Tagged With: CrumplePop Lumineux, CrumplePop., Effects, Final Cut Pro, Final Cut Pro X, Light Leaks, Lumineux, New Product

    Apple Displays Final Cut Pro X

    April 13, 2011 by Patrick

    Image from Photography Bay

    Last night at the Final Cut User Group Super Meetup in Las Vegas, Apple announced their latest pro editing software Final Cut Pro X.

    The new 64 bit editor has a lot of great features. Rendering and importing has become much easier with background rendering and the ability to edit while importing. They’ve included options to clean up your audio (removing hum etc.) and image stabilization while ingesting. Also the new FCP can use more than just 4gigs of ram and can take advantage of the 8 processors.

    They’ve added some features from Apple Color and Soundtrack like non destructive color balancing and easier to see audio. They alert you when audio is clipping. No more keyframing for audio adjustment as well.

    Some of the interesting tools from iMovie also appear in the new Final Cut like facial and group recognition as well as shot style recognition. It can figure out if a shot is CU, MS, etc. The look of iMovie has also been adopted. They’ve also included a better way to index your footage with range based keywords.

    They also had the DSLR user in mind. They announced native editing. Finally no more converting from H.264! They also added an automatic audio sync. Gathering separate audio instead of using the on board mic of DSLR? Now FCPX should be able to match the audio to the video using a feature similar to Plural Eyes.

    One of the biggest bits of news to come out of the meetup is the price. FCPX is shipping in June for $299.

    No word yet on Motion and or any of the other tools in the suite. Hopefully some news will come soon.

    Either way, it looks like they made a major step forward. Using the iMovie look is a little weird to me. I never really liked that step up. I’m also worried that they added a lot of tools that assume what you want (fixing audio, stabilization, etc.) It’s still too earlier to say any of those features are bad things. I’ll reserve my judgement until it’s released in June.

    Thanks to Photography Bay for having a fantastic live blog from the event last night. To see more pictures and see how everything went down check out their post.

    Filed Under: Misc., Motion Tagged With: apple, Editing, FCP, FCPX, Final Cut Pro, Final Cut Pro X, New Software

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